Playface

Playface
Sony Playstation 3 ad campaign
TV, print, web, events
Art direction, graphic design
Agency: W+K Tokyo
Films directed by Timothy Saccenti
2009

All Nike – You Can’t Stop Us YJY – Dialogue Sharing the Future Red Bull Music Academy Ellesse Heritage YJY – Mirror Asics – Transform Color The Birthplace of Japan Miyavi – The Others Hifana – 24H Levi’s Gifthread Major Force Be With You Diary of a Shu Girl JKD Website Kalkul Miyavi – Mission Impossible Nara Guidebooks Playface Pull Out Tokyo.Ten Asics – Beyond Fast JKD Identity W+K Tokyo Lab Death Breaks Sony VAIO

Nike – You Can’t Stop Us YJY – Dialogue Sharing the Future Red Bull Music Academy Ellesse Heritage YJY – Mirror Asics – Transform Color The Birthplace of Japan Miyavi – The Others Hifana – 24H Levi’s Gifthread Major Force Be With You Diary of a Shu Girl JKD Website Kalkul Miyavi – Mission Impossible Nara Guidebooks Playface Pull Out Tokyo.Ten Asics – Beyond Fast JKD Identity W+K Tokyo Lab Death Breaks Sony VAIO